GENDER: Men / Williams Hydrating Men's Shaving Foam has been designed for men who are particularly demanding about the quality of their shave. This men's shaving foam features APS (Advanced Protection System) technology developed by Williams and provides triple protection: protection against irritation, protection against razor burn and protection against cuts. Its care formula, composed of 50% moisturizing cream, strengthens the hydration of your skin. Williams shaving foam gives you a feeling of comfort and leaves your skin supple and hydrated after shaving. With its century-old know-how, the Williams brand is recognized for its expertise in protecting sensitive skin. Williams arrived in France in 1952 with the launch of its first shaving cream. Since then, the brand has continued to offer products that are increasingly adapted to the needs of men. Its range of shaving foam and gel as well as its deodorants have been specially formulated to respect men's skin and provide comfort and protection with each use. The Williams brand takes care of your skin and allows you to stay confident throughout the day.