HAIR TYPE: Colour-Treated Hair / Maintain your blonde hue between hair appointments with L'Oreal's Elvive Colour Protect Anti Coppery Tones Purple Shampoo. This toning shampoo is perfect for those who see their blonde, streaked and grey hair turning yellow and coppery over time. The violet pigments neutralise unwanted tones in the hair to neutralise and correct them with just one use. Discolouration is corrected to leave the colour looking fresher and brighter. Maintain a salon finish for cleaner, brighter colour with this purple shampoo! Suitable for streaked, grey, silver, blonde, platinum and metallic hair tones.