HAIR TYPE: Hightlighted Hair, Gray, White & Platinum Blond Hair / Nourish and tone hair with the Elvive Colour Protect Anti-Copper Shade Purple Conditioner from L'Oreal. The hydrating formula provides intense moisture to leave your hair soft and sleek. Blonde, highlights, silver and platinum tones can become brassy over time, resulting in discolouration. The violet pigments neutralise unwanted yellow and copper tones to leave your colour looking brighter and fresher. This rich conditioner leaves your hair healthy and smooth, while helping to preserve colour between salon visits for fresher, shinier hair for longer.