Your Statement. Your signature lips: Rouge Signature by L'Oréal Paris gives an intense, matte color result thanks to its highly pigmented and extra long-lasting formula. Eat, drink, kiss or laugh - no matter what the day holds. The Signature blush won't smudge, rub off or crumble. Minimal texture, maximum color: The innovative formula of the matte ink lipstick is ultra-light and barely noticeable on the lips. Even a thin application is enough to achieve maximum color results. With the gentle sponge applicator and the rounded tip, it can be applied precisely and the lip contour can be optimally traced.