The Colossal 36H Mascara by Maybelline New York gives strong volume to the lashes and lasts all day. Thanks to the innovative 36-hour formula and the volume brush, the Colossal 36H Mascara offers long hold and strong volume. No more fear of smudging: whether blinking or winking, Colossal 36H lasts. The waterproof formula wraps around the lashes and seals them in, so panda eyes don't stand a chance. Even after the first application, lashes look visibly more voluminous. The Colossal 36H Mascara by Maybelline New York - intense volume without compromise.