Timberland is an US brand and retailer of outdoors wear with a focus on footwear. The Timberland Company was founded in 1973 in New Hampshire by Nathan Swartz. In 1965, Swartz introduced the innovative injection-molding technology into the footwear industry. This innovation enabled the production of virtually waterproof boots made in colder temperature form or in tropical weather form depending on the customer, by connecting the soles to the leather uppers without stitching. The Brand name "Timberland" was introduced for the waterproof leather boots produced by the company. Because the boot proved to be very popular, the company name was officially changed to The Timberland Company. Timberland is not only known for the daily style but also for the hip-hop style.