Etat libre d'orange

HEART NOTES: Strawberry Gariguette, Iso E Super, Rose Absolute / BASE NOTES: Akigalawood®, Atlas Cedarwood, Sandalwood / HEAD NOTES: Apple Essence, Brazilian Bitter Orange, Green Mandarin Essence / GENDER: Unisex / THE MOST WANTED SCENT MADE FROM THE UNWANTED I am my mother's son from the forgotten coast, far away in New Caledonia, where the Borindi people who live at the mouth of the Ngoye River have known since the twilight of the gods the great principles of harmony with nature, taking from it no more than is necessary while preserving tomorrow. In this, they are the future of humanity and thus guide our first steps in this new opus from L'Eau de Parfum Libre d'Orange, in the shade of flowering niaouli and jacaranda trees. At the dawn of the 2000s, (before going with them every evening to visit landfills to make sure they were well barricaded) when they were still small and I was a young thirty-something full of conquering hope, there was a science fiction animated film that I showed my children called “The Titan Project.” I learned its introductory litany by heart through sheer repetition. It began like this: “Once in a great while, man unlocks a secret so profound that it can change the universe: fire, electricity, splitting atoms. At the dawn of the 21st century, we invented the Titan program...” Well, intertwined with Les Fleurs du Déchet is a little of this romantic and titanic science fiction poetry that stems from the slow, certain, and necessary shift to reinvent the cycle of all our industries through our waste and to try to make perfume a messenger not only in the service of the survival of the species, which stems from seduction, but above all, ultimately, in the service of the planet, where beauty must spring forth from our own miasmas. We sense the coming of new post-religious “jihad” from a often disillusioned and polluting West, echoing New Age animism and the violence of repentant sinners, and from n.0 democracies where nature is at the center of a new sharing and sacredness. The alma mater of primitive tribes—and also of ancient ones—is back and demands our full allegiance by claiming its grant; and perfume is the spokesperson or pretext for a universal message, because beauty must shine through the filth and then wash us of our blue wine stains and vomit, scattering rudder and grappling hook. Les fleurs du déchet is the coming of age of magnificent secretions, an attempt at a counter-revolution by Orange for 2018, still rowdy, but finally useful thinking. Givaudan, Ogilvy & l'Etat Libre d'Orange are joining forces for a ménage à trois in the service of Alma Mater to make her a bouquet of forgiveness and try to let everyone know, louder and faster, that it will soon be too late. Dear all, don't throw anything away anymore, because at the bottom of our trash cans, the ferments of great love are being redistilled; before the dump trucks arrive, there are rock garden flowers that can still bleed, bark that can still give, honeyed miasmas on the ground, and many other floating concretions that we throw into the sea, and exudates with the mystical symbolism of primitive tribes that we must now reproduce. “Cry my beloved planet” for the child who is not yet born, may he not love this earth that is disappearing too much... Alan Paton (distorted) So before it's burnt or too late, let's (s)pray to the Lord of waste, my dear Lord of leftovers.