Gentle shampoo for damaged hair helps repair and strengthen, leaving hair feeling smooth and soft. Restore hair and fight back against damage. This gentle shampoo is the first step for stronger, healthier looking hair. Follow with the damage remedy™ family of products for damaged hair. KEY INGREDIENTS With a powerful blend of ingredients, including quinoa protein, helps repair and strengthen damaged hair. Gently wash away pollutants thanks to a babassu oil-derived surfactant blend. Aveda is a cruelty-free brand. We do not conduct animal testing and never ask others to do so on our behalf.