Lacoste is a french clothing company founded in 1933 that sells high-end clothing, footwear, perfume, watches, eyewear, and most famously polo shirts. René Lacoste, a famous tennis player and the company’s founder, was nicknamed « the Crocodile » because of his tenacity on the tennis court. He founded « La Chemise Lacoste » with André Gillier. They began to produce the revolutionary tennis shirt Lacoste worn on the tennis courts. In 1998 the brand was known all over the world. Since 2008 Lacoste compaigns under the slogan „Save our logo“ for the animals rights, especially for crocodiles.