This brand was created twenty-five years ago by two brothers from Argentina, Fernando and Santiago "Santi" Aguerre, who were passionate about surfing. Attracted by the Southern California lifestyle, they moved there in the early 80s. Their goal: to invent a comfortable, quality sandal made for everyday life by the beach. To stand out from other water sports brands, they decided to add an exotic note to their advertising with the famous Miss Reef who will always remain anonymous. Bringing the tou